I am passionate about Social Business, Public Relations, Branding and its importance in fields such as sports, music, movies, and fashion. I strongly believe that working in a field that I am passionate about will allow me to live a fulfilling life and have a successful career. The second reason has a connection to my experience in leadership. I strive to help myself become a better person by influencing others, or simply leading by example. I think this connects to communication because in our society, big brands, entertainers and celebrities have more influence than anybody. It is my goal to work with them to ensure they are making a positive impact on society by leading those that follow them in the right direction. This also connects to my interest in branding and the power behind a strong brand. I want to help build, maintain, and restore brands so that they can be successful and socially responsible. I believe genuine social responsibility is lacking with a lot of brands and public figures and it is my goal to help change that.